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 I opened my Etsy shop about a year ago to sell some of the jewellery I make - only really so I can buy more beads of course. I am aware that I am really new, have a lot to learn and have only recently made a few sales. That's all fine as it is a bit of fun really. I did ask customers to review the jewellery that I sold and occasionally will pop in a free gift for incentive to do this ( maybe a pair of earrings to match a bracelet) . I was SO thrilled a couple of weeks ago to get three sales in one week- Wow!  I got two reviews back too :).  The one that wasn't SO good (three out of five stars) is the reason for this post. I AM learning and was surprised that the review was about the Packaging and not the product. I hadn't given the packaging that much thought I guess, which is daft as I love paper craft. I was more interested in getting it to the customer as quickly and cheaply as possible. Now comes the dilemma- do I spend lots of time on the packaging, making pretty de…

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